CCMF to Macy’s NBC July 4th Special

From Myrtle Beach to the Whole World: Post Malone and Blake Shelton’s CCMF Performance Lights Up Macy’s NBC July 4th Special!

Hey CCMF family!

We already knew that the 2026 Carolina Country Music Fest was one for the history books. Four days of boots, beach waves, and the absolute biggest names in music shaking the Myrtle Beach shoreline—honestly, we’re still wiping the sand out of our boots and the smiles off our faces from this past June.

But over the holiday weekend, our little slice of paradise went completely global.

If you tuned into NBC or Peacock for the 50th Annual Macy’s July 4th Fireworks Spectacular, you probably jumped off your couch screaming. Why? Because Post Malone and Blake Shelton’s legendary, high-energy performances right here from our CCMF stage were broadcast to millions of fans around the world!

CCMF Takes Center Stage for America’s 250th Birthday

This wasn’t just any regular Fourth of July—this year, the nation celebrated its milestone 250th birthday! Hosted by America’s Got Talent star Terry Crews, the two-hour NBC special was an absolute blockbuster, featuring a mind-blowing 85,000 fireworks shells and a massive laser show from the Brooklyn Bridge.

But while New York City had the fireworks, NBC knew exactly where to find the best crowd and the hottest music on the planet: Myrtle Beach, South Carolina! Our incredible CCMF fans became the face of the national celebration. Seeing that ocean breeze, the glowing Ferris wheel, and a sea of tens of thousands of country fans singing along on national television was nothing short of magical.

Posty + Blake = Pure Coastal Magic

When it was announced that Post Malone and Blake Shelton were both headlining CCMF, we knew it was going to be a historic pairing.

The NBC Insider lineup lined them up next to massive stars like Noah Kahan, Shaboozey, Bebe Rexha, and Salt-N-Pepa, but the segments from our festival completely stole the night. NBC gave a massive shoutout to their sets at the 2026 Carolina Country Music Fest, and it’s easy to see why:

• Post Malone brought his signature, infectious joy and innovative, genre-bending style to the stage. With 18 Grammy nominations and massive hits like “Circles” and “I Had Some Help” under his belt, Posty proved that his country chapter is exactly what the world needed this summer.
• Blake Shelton, the winningest Coach in the history of The Voice (and our favorite Ole Red restaurant owner!), held down the fort with his classic charm. Flaunting a jaw-dropping catalog of 30 No. 1 singles, Blake brought pure Americana straight to the beach.

Seeing them command the stage, feeding off the energy of the Myrtle Beach crowd, was an entirely different beast. Cold drinks in hand, boots in the sand, and two superstars having the absolute time of their lives.

Thank You, CCMF Family!

Whether you were standing right there in the sand losing your voice with us back in June, or you were watching from home on NBC and Peacock reliving the magic, thank you. You are the reason CCMF continues to be the premier outdoor country music festival in the nation.

We brought the Nashville energy to the coastal cool of Myrtle Beach, and now the whole world knows exactly how loud the CCMF family can get.

Until next time, keep the music playing and the drinks cold!