June 10-13, 2021Myrtle Beach, SC

Coors Light is back, baby!

Coors Light Back by Popular Demand as Official Beer for the

Carolina Country Music Fest


Myrtle Beach, S.C. (Dec. 3, 2019) – Coors Light is proud to extend its partnership as the official beer sponsor for the Carolina Country Music Fest. The three-day event brings together some of the biggest names in country music to Myrtle Beach, S.C each year.

The unforgettable live concert experience takes place right next to the ocean, and it combines an incredible music lineup with the unrivaled refreshment that only Coors Light can deliver. Top artists scheduled to take the Coors Light Main Stage include Eric Church, Luke Combs, Darius Rucker, Jake Owen, Chris Janson, Jon Pardi and more. Concert goers over the age of 21 will also have a chance to enjoy a wide range of other festival experiences, including live, intimate shows at the Blue Moon Performance Tent and select offerings from Cape Line Sparkling Cocktails.

Tickets for CCMF, including a convenient payment plan option, are available now and can be purchased at www.CCMF.com. For accommodations or more information about Myrtle Beach, go to www.VisitMyrtleBeach.com.

WHAT: Carolina Country Music Fest

WHEN: June 4-7, 2020

WHERE: 812 N. Ocean Blvd Myrtle Beach, SC 29577


“The Carolina Country Music Fest has become one of the best, biggest and most highly anticipated  country music festivals in the U.S., and Coors Light is proud to return as the official beer sponsor for the 2020 event,” said Mike Puccini, field marketing  director – Southeast Region for MillerCoors. “We’re proud to play a role in giving these music fans a unique festival experience, while helping showcase some of the best talent in country music on the Coors Light Stage.”


“CCMF is thrilled that Coors Light will continue to be a major partner for the six annual Carolina Country Music Fest,” said Bob Durkin, president of CCMF. “Coors Light’s active partnership is vital to the success of this event, as its on-site activation includes several innovative, interactive offerings that give CCMF guests additional activities to look forward to. Coors Light is an iconic brand, which naturally aligns with the iconic country superstars we’re hosting at the East Coast’s largest outdoor country music fest.”

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