June 10-13, 2021Myrtle Beach, SC

Coors Light Returns as the Official Beer for the Carolina Country Music Fest

Coors Light extends its partnership as the official beer sponsor for the Carolina Country Music Fest, the three-day event that brings some of the biggest names in country music to Myrtle Beach, SC. The unforgettable live concert experience takes place right next to the ocean, and it couples an incredible music lineup with the unrivaled refreshment that only Coors Light can bring. Top artists that will take the Coors Light Main Stage include Luke Bryan, Toby Keith, Brett Eldredge, Zac Brown Band, Old Dominion, Cole Swindell, Chris Lane and more. Concert goers over the age of 21 will also have a chance to enjoy festival experiences from other MillerCoors brands including live, intimate shows at the Blue Moon Performance Tent and select offerings from Redd’s Apple Ale.

“Carolina Country Music Fest (CCMF) has grown to be the largest country festival on the East Coast and Coors Light is proud to return as the official beer sponsor for the 2018 event,” said Bill Averill, Director of Field Marketing at MillerCoors. “We’re excited to have contributed to the growth of this unique festival experience, and proud to showcase some of the best talent in country music on the Coors Light Stage.”

“We are excited for Coors Light to be a major partner for the fourth annual Carolina Country Music Fest (CCMF),” said Bob Durkin, President of Carolina Country Music Fest. “Coors Light’s partnership is vital to the success of this event, as its on-site activation includes several innovative, interactive offerings that give CCMF guests additional activities to look forward to. Coors Light is an iconic brand, which naturally aligns with the iconic country superstars we’re hosting at the East Coast’s largest outdoor country music fest.”

Tickets for CCMF, including a convenient payment plan option, are available now and can be purchased at www.CCMF.com. For accommodations or more information about Myrtle Beach, go to www.VisitMyrtleBeach.com.

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