FROM BEACH PARTIES TO CCMF: THE LOCAL COMPANY BEHIND 10 YEARS OF FEST MERCH
If you’ve ever rocked a CCMF hoodie, grabbed a fest tee, or headed home from the beach with official Carolina Country Music Fest merch stuffed in your suitcase… chances are, it came from Native Sons.
And this year makes it even more special.
As CCMF returns for its 11th year in Myrtle Beach, Native Sons is celebrating 10 years of creating official fest merch — a decade-long partnership rooted right here on the Grand Strand.
Pretty fitting for a company whose story started with surfing, summer parties, and a group of local friends who simply loved Myrtle Beach.
Founded in 1984, Native Sons began as a grassroots beach brand built around local culture and creativity. What started with homemade T-shirts and beach parties has grown into one of the region’s most recognized screen printing and embroidery companies, producing apparel and merchandise for businesses, festivals, schools, and events across the country — all while staying proudly rooted in Myrtle Beach.
And through it all, CCMF has been part of that story.
For the last 10 years, Native Sons has helped bring the look and feel of CCMF to life, creating merch worn by hundreds of thousands of fans from all over the country. From lineup tees and hoodies to hats and fest gear, their designs have become part of the memories fans take home from the beach every summer.
But this partnership is about more than merch.
One thing that has always made CCMF special is its commitment to supporting local businesses and showcasing the people who help make Myrtle Beach what it is. From restaurants and bars to vendors, local shops, and service providers, CCMF has always believed the festival experience should feel like Myrtle Beach.
And Native Sons embodies that spirit perfectly.
The company has long been involved in some of the area’s biggest events and community traditions, including the Salt Games, Myrtle Beach Marathon, Jeep Jam, and countless local organizations and schools. Even as the company has grown, its focus has stayed the same: creativity, community, and coastal culture.
So next time you throw on your CCMF merch, just know there’s a local Myrtle Beach story stitched into it.
Carolina Country Music Fest returns June 4-7, 2026, bringing four days of live music, beach vibes, and unforgettable moments back to the Myrtle Beach Boardwalk.
And for the 10th straight year, Native Sons will help fans wear those memories home.
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